Why you DON’T want word of mouth marketing

Why you DON’T want word of mouth marketing

  I would guess the answer of half the business owners coming through our doors would answer the question, “How do you get most of your clients?” in this way:  WORD OF MOUTH. Everyone thinks word of mouth is the holy grail of marketing. It means that you have done such an amazing job “getting your Read more about Why you DON’T want word of mouth marketing[…]

Only Read this if you are STRUGGLING in Business

Only Read this if you are STRUGGLING in Business

I know you.   I know you very well. I know you very well because I was you. I know you very well because I was you for SEVEN years.   When I started my first business, I was 23. I didn’t know what I was doing, I didn’t even have a business license. I Read more about Only Read this if you are STRUGGLING in Business[…]

Systems are More Important than Your Product . . . Gasp!

Systems are More Important than Your Product . . . Gasp!

  Yes—I will state it boldly: Your business systems are more important than your product. But Kim! I have spent 200K developing my product! But Kim! I have revolutionized my industry with my product! But Kim! Our products are certified pure therapeutic grade! I’m not saying I don’t care or that it isn’t important. I’m just Read more about Systems are More Important than Your Product . . . Gasp![…]

Hiring an employee and how it’s like adopting a dog

Hiring an employee and how it’s like adopting a dog

  I adopted a dog yesterday. I knew I wanted to adopt after doing one round of potty training with a puppy years ago and found out that puppies are actually harder than human babies. So I spent an entire day visiting every dog adoption center on Google, trying to find my perfect pet.   Read more about Hiring an employee and how it’s like adopting a dog[…]

How to Know When You Have Hired the WRONG Person

How to Know When You Have Hired the WRONG Person

I have been a business owner for seventeen years. You would think in seventeen years, after hiring and working with hundreds of employees in multiple businesses, that I would have it all figured out. Sometimes I get it right on the first try, and sometimes I get it miserably wrong. This is a story of Read more about How to Know When You Have Hired the WRONG Person[…]

I hate the word Surrender

I hate the word Surrender

I am a fairly resilient person. I have grown and sold several businesses before Entrepreneur Simplified. I have managed hundreds of employees in my career. I have led my current company through years of 100% growth, growing my business into the multi-millions. I consider myself a tough cookie. A good friend of mine asked me Read more about I hate the word Surrender[…]

Why My Industry SUCKS

Why My Industry SUCKS

Oh man. The business training/motivation industry sucks. Best case scenario, most business gurus can be cheesy, manipulative, and unskilled. Worst case scenario, they can be cheesy, manipulative, and VERY skilled. I recently watched a documentary about a small cult out of California. The documentary, called Holy Hell, walked through the process of how a charismatic holy Read more about Why My Industry SUCKS[…]