How to Market & Build Your Business
Before the invention of the internet, businesses had to rely on advertising in print form and via word of mouth. Thankfully, it’s now possible to have a little more control over your marketing and the ability to reach a more broad audience. Here are 8 tips on how to market your business by taking advantage of every opportunity available.
1. Take Advantage of Social Media
These days, having a website alone just isn’t enough. Take the time to establish social media accounts for your business, utilizing every platform at your disposal. The key is staying active on these accounts and encouraging interaction while you share information about your products and services and get potential customers excited to visit your site and learn more.
2. Create an Elevator Pitch
Make sure you have an elevator pitch available to use at any time. You’ll only have about 6 to 8 seconds to grab someone’s attention, and maybe a minute to sell them on your business. Create a pitch that can catch attention and sells your business in that short time, because you never know when and where you’ll meet a potential customer.
3. Network Properly
Attend conventions, speeches, conferences, and every event you possibly can relevant to your business. Not only will you have the opportunity to hear inspiring words from people experienced in the industry, but you’ll be able to meet and interact with other people sharing your business goals. You may be able to develop mutually-beneficial business relationships with other like-minded entrepreneurs.
4. Establish Relationships
Take the time to connect with your customers, whether it’s via a daily or weekly email, monthly newsletter, or social media. Gather information from your customers so you can reach out to them and keep them in the loop of the goings on at your business. After all, it’s cheaper to maintain and nurture a current customer than it is to establish a new one.
5. Request Referrals
Whether they’re from current customers or friends and family, take the time to request referrals at every opportunity. The majority of your customers will be happy to give you the name of someone who could also benefit from your product—all you need to do is ask.
6. Offer Discounts & Upsales
Many consumers are drawn to discounts and sales. Offer these to customers to encourage loyalty and to attract new business—it’s a sure-fire way to generate immediate revenue. When a person feels like they’re getting the best deal possible, they’ll be more likely to make a purchase. In addition, when a customer purchases a product or service, take a moment to recommend other products or services they might be interested in.
7. Guest Post & Product Review Opportunities
Reach out to high-quality, relevant sites to see if they would be interested in a guest post opportunity. Not only is this a great way to acquire organic SEO links to your site but gets your brand’s name out there to a whole new group of people and potential customers.
A positive review from a trusted blogger can be incredibly powerful, as it acts as an unbiased endorsement of your business. Offer your product to one or more popular bloggers for free and ask them to write an honest review—if your product does what you say, this is an excellent way to secure free marketing to an audience you may otherwise not have access to.
8. Utilize SEO
Build your SEO strategy—your potential customers are searching for things online, and SEO is all about making sure your website pops up in the search engine results. The more visible your website is on a search engine, the more users will visit your website and convert to actual paying customers.
Spread the Word
Whatever you do, make sure you’re always working to spread the word about your business. Make the right contacts, utilize basic SEO, and request referrals: what do you have to lose?
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